Privacy and safety

Nurtrd is built so family can help without seeing more than you choose. Here's who can see what, and the controls you have.

Two kinds of links

Gift link

Shows one goal and one button. Anyone with the link can see that page, so share it with people you trust. It never shows your other goals, your updates or who else is in your family.

Private page

Shows your child's full plan and your updates. Only family you invite can see it, after they confirm their email with a code.

What family members see

Progress is hidden unless you choose to show a percentage or an exact amount. Your child's photo appears on a gift link only if you add one and choose to show it there.

Money stays with your provider

Nurtrd never collects payments, card numbers or bank details. Family members give on your provider's own website, under your provider's terms.

Nurtrd never asks for investment logins, Social Security numbers, full birthdays or account numbers.

You stay in control

Pause or turn off a gift link at any time, or make a new one.
Change where a goal's gifts go, and the old links stop working.
Remove a family member's access. It takes effect straight away.
Download your data, or delete a child's page. Deleting removes everyone's access immediately and schedules the content for removal.

Search engines and tracking

Gift links and private pages ask search engines not to list them, and private pages need a sign-in. Nurtrd doesn't run advertising or analytics scripts, and never sends children's names, gift links or private details to analytics.

Emails from Nurtrd

We email you a code each time you sign in. If you invite family, we send each person you invite their own invitation.

Questions or concerns

Our privacy policy and terms are drafts waiting for legal review.

Start your child's page

Begin with one child and one goal. You can add more whenever you're ready.

Create a free page

Nurtrd is free at launch. Gifts are completed with your chosen provider, whose terms may vary.